Michael Indergaard talks about Silicon Alley, the impact of media on economy, and the current state of the ideal alley.

He introduces networks that web workers belong to, and asks where is the power there? How much control do they have? Do they have any?

He also raises the issue that the Internet raised New Media in New York. The notion that new media producers can produce more creative and authentic works.

An example of a person who made it in New York new media area is Kyle Shanon. He formed Urban Desires webzine and associations as well.

Silicon Alley – where did the commercial entity come from? From the add and commerce, with the media as well, as well specialized local newspaper (Silicon Alley reporter)

Capitalists didn’t only explore the networks, they were creating them! Seeing themselves as cultural gurus as this picture clearly illustrates.

The impact of networks and media for Silicon Alley can be seen from the fact that the amount of money made in New York Internet in 2000 is equal to what the USA made in 1995!

Michael Indergaard concludes that the impact of 9/11 was too big. Investments were rare and many companies went bankrupt. Silicon Alley died as a social entity. However, there is the idea of re-building the valley, a project worth 5 billion dollars.

The consequence: New Media is used very interactively in NY, in order to create urban areas as a field for imaginative expressions and aesthetics.