RESOURCE
January 22, 2005
The myth of egalitarian new media workers

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A world less riddled by the domination's of class, race, gender, colonialism and sexuality, Rosalind Gill exposes the myth of new media workers, by discussing the new forms of politics, conflict and innovations in social communications.

To confront the crucial transformations occurring in life and work within the contemporary information economy she tells the stories and results of studies about socially precarious workers, flex-workers, autonomous and atypical worker conflicts. Ungodly hours and night shifts - which previously only involved a small percentage of the workforce - has now expanded and increased. New media workers have a clear role in social production, but don't yet have representation of it's collective needs - needs of social aggregation, access to standards of sociability, housing, union and bargaining rights all around the table.

Via Gill's empirical research we learn how it is to work in new media, we enter a landscape of precarious labour and the related social struggles over the last ten years : part-timers struggles throughout the world, analysis of labour exploitation, call-centres, the commercial chains, the web-economy, information sector and media-entertainment.

There is a serious digital divide in regard to access to information and media infrastructure - namley due to class, race and gender blindess.

The Post Feminist Issue regards the serious concern for woman, labour and communication and the cultural, political and social implications of technologies on gender and identity. Many woman today are working in the field of visual production and communication. We are used to seeing images of women on advertising bill-boards: women on the beach with cameras, relaxed and happy while they film themselves. Often they lie back in a bikini with a computer in their hands. But the reality is very different, Women are again tied to the home, often exploited, paid less than men for the same job, exposed to work without a contract, in jobs like help-desks without any valorization of their real technological knowledge.
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