One of his projects “Everyone hates attachments” is a complaint site! Dot com crush was a huge emailing time for NTK.

He introduces the notion of Principia Discordia, explaining the people who created the first Macintosh were discordians.

1994 – an explosion of self expression. If you were tall and interested in design and self expression, you would be unemployed and you would be working on a small media project.

They were very used to the idea of self expression and not being moderated by anyone. The appeal of web solved the problem of distribution, a freedom to advertise your artistic works to the whole world.

First entries were the most important thing in 1994. All first website were done during the stolen time of their work time. While being on a site, you didn’t know whether it was done by one employee or by a big corporation. Hotwires was one of the first professionally designed sites.

As examples of first entries, Danny O'Brien presents two sites:

Suck.com was a site done by ppl who worked at hotwires and thought it sucked. The suck guys became heros! Stole the time of hotwires to create the site where they could trash hotwires.

Fucked company became a business since it had so many hits. The irony of the guy doing his project is that all companies are fucked. The job that leaves you alone with the technology, you spend hours there, but just a small fraction of time was used to do the work in the company.